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B2B vs B2C marketing strategies

15 Jun B2C vs B2B: What’s the difference?

Marketing to businesses (B2B) is quite different from the practice of marketing to customers as individuals (B2C), but some overlooked similarities can improve your strategy....

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31 May What is B2B Marketing?

Marketing business to business is not as simple as it may sound. How to find the right people? How to craft the right messaging? And many more insights....

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A team working on a strategy of optimizing LinkedIn Profile

12 Apr The Art of LinkedIn Profile Optimization

  Some might be captivated by a tapestry of words, others are enchanted by the beauty of alluring images, and most of us tend to notice numbers and signs in the...

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A cinema show bill about current situation of quarantine

08 Apr How to Bring Events Online

Memes and jokes about quarantines, social isolation and (not) working from home are as viral as the coronavirus pandemic that evoked them. HR and technical operations departments are quickly implementing...

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29 Mar Stay in Touch with Your Clients

As companies are learning the new practice of working from home, don’t neglect your most important asset - your clients. ...

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29 Mar CARE – Marketing in Times of Crisis

In times of crisis, our brands and companies should support their communities, be them professional or local. How can our resources help those in need around us?...

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