Display Advertising

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Daze Marketing Display Advertising – Tailored to Your Needs

You have to invest in Google advertising, because you have to come up when being searched. You have to invest in banners in leading sites, since it’s crucial to increase your exposure. You have to advertise on social media, because if you aren’t on Facebook it’s like you don’t exist. And without advertising on LinkedIn, you can’t get to decision makers.

Our Methodology

Market Research

The key to success: Thorough market & competitor analysis

Marketing Mix

Choosing the most effective marketing channels for reaching the campaign goals

Campaign Building

Precise targeting and emphasizing the unique value proposition (UVP)

Data Analysis

Advanced use of analytical tools promoting real time conclusions

Optimization

Constantly improving the campaign based on the lead quality

Are you confused by the ongoing noise regarding online marketing and online advertising? You should be! Digital advertising is a must for all marketing managers, but…

  • Out of all the possibilities, how does one conduct it in the most effective way?
  • How does one choose the most appropriate marketing channels?
  • How does one determine the budget proportions allocated for each channel?

 

Using our expertise in digital marketing, we at Daze Marketing, will design and implement a digital advertising strategy, which is tailored to your needs, and present you with the optimal, most balanced marketing mix between the various digital channels.

 

At Daze Marketing, a digital marketing agency, based on your needs, we will implement:

  • Google advertising (and other search engines) – Search Engine Marketing (SEM)- targeted advertising using Pay Per Click (PPC); a useful way for customers to find your products and services.
  • Social Advertising – tapping into the social realm to achieve your goals, using the most advanced targeting tools offered by Facebook, LinkedIn, Twitter, and YouTube.
  • Display Advertising – maintain presence in quality advertising networks, including focused media buying on leading websites, locally and internationally, as part of a lead-centric media campaign.
  • Content Marketing – using content recommendation tools such as Taboola and Outbrain for sharing and spreading content regarding your products and services, including Search Engine Optimization (SEO).
  • Retargeting – prime location advertising in specific sites for users who visited your digital assets, but have not converted.

A Digital Marketing Agency That Is Your Partner!

By choosing Daze Marketing to manage your digital display advertising, you are choosing more than a vendor, you are choosing a partner; a partner in the marketing process, which is focused on understanding your needs and tailoring the online marketing strategy that suits you best. We do so by leading the marketing manager through a thorough process of market research and competitor analysis in the digital realm, and jointly design a custom marketing strategy that answers your specific online marketing needs. Using the strategy as a baseline, our team of project managers, designers and programmers will accompany the creation and launch of an effective campaign; through the process, we establish measurements and collect relevant data to ensure the campaign fulfills the marketing goals.

 

From the initiation of the project and through the entire process, Daze Marketing project manager will escort you, the marketing manager. Over time, the project manager further familiarizes themselves with the client, and provides project reports with insightful updates on the campaign’s progress, including an executive summary with clear bottom line and recommendations. Providing these updates is important for knowledge transparency and ease during the decision making process at the highest level.

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The Five Rules for Quality Digital Display Advertising

  • We choose the most appropriate marketing channel based on predefined goals. When building the online marketing strategy for our clients, we find the most effective channels, offering targeted exposure for the target audience while conveying the value added of the product or service.
  • We focus on quality leads – our optimization efforts are made in light of the leads you receive. Between, and even within the marketing channels, we define a different source in your CRM system and using quality scores, we determine the quality of the leads by each source, analyze the campaign success accordingly, and decide on future course. This is especially important in long sales cycles, a characteristic of B2B clients.
  • We conduct multivariate testing, or A/B testing, for each of the channels: landing pages, banners and marketing messages, to support our lead-based optimization.
  • We analyze the campaign data using advanced Google Analytics tools, and compare the performances of the digital advertising over time and between channels. Using our advanced analyzing techniques, we offer conclusions shortly after the campaign launch, and are able to implement recommendations quickly to effectively use the campaign’s budget for optimal results.
  • We perform smart, accurate retargeting and “chase” potentials customers who have yet to convert, focusing on prime locations where potential customers are. We perform different advertising based on the traffic source, while adapting the message for each segment.

 

Contact us for launching online marketing campaigns that focus on achieving quality leads.

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