Inbound Marketing

Inbound Marketing

Across the marketing spectrum, the switch between a sales-driven cycle to a buyer- led cycle has changed the name of the game. The sphere of traditional Inbound Marketing is no exception. With this in mind, this new form of Inbound marketing – propellered by the buyer’s journey – has gained popularity in recent years with the shift of the paradigm. The term, “Inbound Marketing” was subsequently coined in 2005 by Hubspot.

 

With this in mind, Inbound Marketing is a strategy that focuses on attracting customers, or leads, via company-created internet content. The goal is simple: having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to find what a company offers. According to Pardot – a market-leading marketing automation software -, the “fuel for this strategy is helpful, creative, engaging content that nixes the sales pitch in favor of brand awareness, conversation, and shareability. Good inbound marketing should educate, inform and entertain, providing true value to readers.” Subsequently and when utilized inquisitively, inbound marketing can be a key component of a successful marketing campaign that ultimately drives leads and sales.

 

Inbound marketing works for most B2B marketers as a part of your well-balanced strategy. This can be achieved by utilizing a mixture of different types of content, across multiple platforms to connect with their buyers at each stage in the buying cycle.

Our Methodology

Market Research

The key to success: Thorough market & competitor analysis

Marketing Mix

Choosing the most effective marketing channels for reaching the campaign goals

Campaign Building

Precise targeting and emphasizing the unique value proposition (UVP)

Data Analysis

Advanced use of analytical tools promoting real time conclusions

Optimization

Constantly improving the campaign based on the lead quality

How does Inbound Marketing work?

 

Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created or inspired web content, thereby having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to find what a company offers.

 

In correlation, Inbound Marketing uses thought leadership and education and resources to help your buyers develop a relationship with your brand. The focus is on providing helpful information, offering fun or useful tips, and – in general – providing content that demonstrates how much your company cares about the buyer’s stage in the journey, no matter how early or late they may be. It might further offer tricks and tips, best practices, and industry guides, with the critical job of drawing in prospects who may or may not be looking for your company at that point in their buying cycle, by appealing to them on an informative level.

Common Content and Channels Used for Inbound Marketing:

  • Blog posts
  • E-books
  • White Papers
  • Webinars
  • Social media
  • Guest blogging or articles
  • Research studies
  • Video

 

At Daze, we can not only help you push your current assets with Inbound Marketing tactics but also audit your content and create tailor-made pieces for each buyer – no matter where they are on your company’s journey.

Who Can Benefit From Inbound Marketing?

Inbound marketing can save companies money because they depend less on interruptive outbound marketing techniques as cold-calling and cold-emailing to generate leads. In addition, the majority of content-sharing platforms, such as Facebook, Twitter, YouTube and more, are free to use, further offsetting inbound marketing costs. With this in mind, inbound marketing fiscally smart to execute and – in conjunction – smaller businesses are able to compete for leads on the Internet on a level playing field with their larger competitors.

 

Read More:

Forbes Magazine

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