???? ???????

????? ????? ??????? – ????, ??????? ??????!

???????? ??????? (Pay Per Click) ?? ??? ?????? ???????, ?????????? ????????? ????? ????? ????? ??????? ???? ??????? – ?????? ??????? ?????? ???? (?????, ?????, ????? ?????). ????? ????? ???:

  • ????: ???? ????? ?? ??????? ????? ?????
  • ???????: ?? ????? ?? ?????? ????? ?? ????? ?? ?????? (ROI)
  • ?????: ?????? ?? ?? ????? ????? ?? ??????

????? ?????? ????

???? ???

????? ???? ???? ???????? ????? ????? – ????? ??????? ?????

????? ??????

????? ????? ?????? ???????? ????? ????? ???? ???????

????? ?????? ?????

????? ????? ?????? ?-UVP (?????) ???????

????? ??????

????? ????? ???? ???????? ????? ?????? ???? ???

???????????

????? ????? ?????? ????? ???????, ?? ???? ????? ??????

?-Daze Marketing ???? ?????? ???????? ??????? ????? ???????, ??????? ????? ????? ????? ?? ??????? ?????? ????? ?????? ?????? ?????, ?????:

  • ????? ????????? ????? ???????? ?????? ????? ??? ????? ?????? ?-Unique Added Value ????
  • ????? ?????? ?????? ????? ??????? ?????? ?????? ??????
  • ????? ???????? ???????? ?????? ????? ?? ?????? ???????
  • ???? ?????? ????????? ??????? ??? ?????, ???? ????? ???????? ??? ?????? ?? ?????? ??????
  • ????? ????? ??????? ???? ????? ?? ???? – ???? ?????? ???????? ??????? ?? ?? ????? ?????
  • ????? ?????? ????? ?? ??? ??????? – A/B Testing ??? ??? ????? ?????, ????? ???????? ??????, ??? ???? ????? ????? ?? ???????
  • ??????? ?????? ?????? ???????? ??????? ???? ?????? ?????? ????????????

??? ????? ?????? ?? ?????? ?????? ??????

????? ????? ???????? ???? ??? ??????? ??, ????? ?-Daze Marketing ?????? ??? ????? ?????? ?????? ?????? ?? ?? ??????? ?????????? ?????, ?? ?????? ????? ???? ????????? ?? ???? ????? ????. ????? ?????? ?? ??????? ????? ????, ??? ?????? ??? ????? ???? ??? ?? ???? ???? ??? ????, ????? ?? ????? ??????? ????? ?????.

 

????? ?? ????? ??????? ???????, ??? ??????? ????? ???? ?? ???? ?????? ???? ???????? ?? ??????? – ??? ???? ??? ??”? ????? ????? ????? ?? ????? ?????? ???? ??????? ????? ????.

???? ???? ??? ????? ?? ???????? ?????? ?????

?????? ????? ????? ?????? ???????, ????? ????? ???? ????? ????? ??? ?????. ????? ?????? ???? ??????? ???? ??? ???? ?????? ????, ??????? ??? ????? ???? ????? ???? ?? ??????? ??? ??? ??????? ???????, ????? ????? ??? ????.

????? ??? ????????

??? ????? ??????? ?? ????? ??????? ?? ???????, ??? ????? ?? ?????? ????? ????? ??? ????? ?? ??? ????? ?? ?????? ?? ?????? ?????? ????? ????? ?????. ??? ?????, ????? ???? ?????? ??? ????? ???????? ???? ?????? ?? ????? ??? ???? ??? ????. ???? A/B Testing ???? ???????? ??????? ??? ?????? ????? ????? ?? ??? ????? ?????, ?? ??? ????? ??????? ?????????.

??? ????????? – ?? ??????? ?????? ????? ??????.

?? ??? ????? ?? ??????? ????? ?????, ????? ?????? ?? ????? ??????? ??????? ???? ???????? ???????? ????? ???? ????? ???? (?????) ???????? ??????, ??????? ??????? ??????? ????? ???????. ?????? ????? ????? ???? ?????? ?????? ??? ????? ?????? – ????? ???? ?????? ??????? ?????? ?????????? ?????? ??????, ?? ??? ??????.

????? ????? – ?? ?? ???? ??????…

????? ???? ????? ?? ???? (Google’s Display Network) ??? ????? ???? ?????? ?????? ??????? ???? ??????? – ?????? ????? ?????? ??? ??????? (??? ????? ?????? ?? ??????) ?????? ????? ????, ??????? ?????????? ????. ?????? ???? ?????, ??????? ???? ????? ?? ?????? ??????? ?????, ????? ?? ????? ??????? ??????????? – ??? ????? ????? ????????? ?? ??????? ?????????. ?? ???, ?? ???? ????? ??? ????? ????? ?? ?? ??? ???? ??????.

 

???????? ???????? ?????? ???? ?? ????? ???????? ?? ???? ???????, ?????? ??? ????? ??? ???????? ??????? ???? ????? ?????? ??? ?? ????? ???????, ????? ??????? ?????? ?????? ??????? ??????????.

?????????: ?? ??? ?? ??? ??????

???? ??????? ??? ????? ?????? ?? ??????? ????, ?????? ?? ??????? ??? ??? ??? ?????. ?? ???? ????? ???? ???? ??????? ???? ??? ?????? ????? ????? ?????? ??? ????, ????? ?? ?????? ?? ???? ??????. ????? ?????? ?????? ???? (Remarketing) ?????, ??? ??????? ????? ?????? ????? ????, ????? ?????? ??? ??? ????? ???? – ?????? ??? ??? ????? ????? ?????? ????? ??????? ?? ??????? ???????. ?? ????? ????? ?? ?????? ????? ?????? ????????? ????? ??????? ??????? ?? ???? ????.

 

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